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The importance of including Door Drop Marketing in your marketing budget
Monday 21st September 2020
The popularity of online marketing means that offline marketing tools are seen as old-fashioned and ineffective. But this simply isn't the case. In fact, including door drop marketing in your budget could see your business edge ahead. Since March, the UK, like many other countries, has been plunged into a public health crisis. The subsequent lockdown brought the economy to a grinding halt. As we emerge from this enforced hiatus, the scars on the economy are already visible. UK GDP fell by 2.2% and with this happening over two quarters in a row, the UK confirmed it was in recession. For most businesses, this is not good news. Difficult trading conditions are compounded even further by people's uncertainty and anxiety. Marketing budgets are…
Recent Successes - Wide ranging companies gaining new business from door drops
Tuesday 23rd June 2020
What do the following business types have in common? CBD Oil seller Car Repair Garage Window Company Florist Fruit and Veg Box Delivery Service Electrician Estate Agent Fundraising Not much is the answer! However, these are a selection of the businesses that we have carried out Door Drop campaigns for in the month that upon discussing their campaigns afterward, the business owners have all reported to us that new business was gained directly from the campaign we carried out for them. Some reported that profit was reached very quickly indeed, for others this will be measured by customer value over the year, it does depend somewhat on the sale value of the items being marketed. For example, an Electrician could gain an order for £1000 plus from a job booked in…
Business continues at London Leaflet Delivery
Thursday 19th March 2020
Considering the COVID-19 outbreak, we wanted to inform our customers that we will be adhering strictly to all advice provided by the World Health Organisation. We are also closely observing protocol as advised by local authorities. Given the recent news and on-going issues surrounding COVID-19, we thought it was important that our customers are aware of the facts regarding the post and mail delivery, any risk to people's health. Please find below two statements, one from Royal Mail. We hope you find the below information useful and informative. Royal Mail has issued the following statement Public Health England (PHE) has advised that people receiving parcels are not at risk of contracting the coronavirus. From experience with other coronaviruses, we know that these types…
Find your audience – GPS Tracking & Geo demographics profiling of distribution
Tuesday 10th December 2019
Our knowledge of consumers habits and behavior has become increasingly sophisticated in recent years. The benefits to media channels such as Leaflet Distribution have led to an ability to cut to the target market pretty accurately, where it would previously have been a fairly blunt tool. Geodemographic classification studies locations (geo) and people (demographic). It attempts to provide accurate and detailed descriptions of UK consumers and the areas where they live. Geodemographic classifications work from some basic assumptions; People who live in the same area are much more likely to have similarities than two people picked at random from different areas. Similar locations will have people who fit a certain demographic. Locations are classified according to the characteristics of the people…
Direct Mail – Making a comeback and getting attention
Tuesday 10th December 2019
With volumes of posted materials declining by an average of 5% per year, you would expect direct mail to be a thing of the past. However, studies have shown that many businesses are still reaping great rewards from a targeted direct mail campaign. In fact, direct mail is still the 3rd single largest channel used by marketers in the UK. Email was seen as the answer to all marketing woes at one time, enabling companies to communicate with customers and contacts instantly and cheaply. The flood of electronic communications we now receive means that marketing emails are either trapped in spam filters, overlooked or ignored. The lifespan for emails today is increasingly short and many of us receive far too…
How does printed product help an agency in the digital age?
Tuesday 10th December 2019
Smartphones, tablets, and other connected devices allow us to access almost any information wherever we are in the world. While mobile devices and apps are the default source for many people to locate products and services, there are still advantages to more traditional marketing approaches. A survey conducted for FedEx last year told us that "4 out of 5 small business owners say print materials help them stand out". People like the simplicity of printed material, without the 'distractions and clickbait associated with digital media. A Temple University study conducted for the U.S. Post Office found significant differences in the way our brains process digital and printed messages. Where digital advertising was processed more quickly, paper ads engaged viewers for more time.…